Company Store

Why do you need a Company store?

  1. A Company Store is one of the least expensive and most effective ways to build loyalty and awareness of your company brand.  Every time your employee or client wears a polo shirt, dress shirt, baseball cap, he or she is ‘advertising’ your company.  Every lunch tote, picnic cooler, golf ball, duffle bag, cold drink tumbler or stadium blanket used by your employee or client ‘promotes’ your company. 
  2. Your brand can be negatively impacted if there is no control over how the integrity of the font, color, size or placement is maintained.
  3. Your logo branded materials are not getting distributed quickly enough to clients, employees or to trade show sites.
  4. You’re paying BIG PRICES for SMALL QUANTITIES
  5. You have no ‘central’ location to house all branded items
  6. Too many people are purchasing logo’d products so you are not getting bulk pricing AND there may be waste in duplicate purchasing.
  7. Employees don’t know who to ask about buying a cap or shirt or coffee mug, etc.
  8. You don’t have an organized ‘employee recognition’ or ‘safety’ program in place.  Every department just ‘does their own thing’.
  9. You can actually make a profit on your Company Store.  One company in Iowa did just that.  While employees were recognized for their safety and attendance record with a Company Store item, many employees wanted to purchase other products from the store with their own money.  The store was so profitable that at the end of the first year, the company sponsored a Holiday dinner for their employees AND their spouses and paid for the entire event with the PROFITS from their Company Store.

 

Questions To Consider  

    1. What are your priorities for the store?
    2. Who will your store serve?  Executives, Clients, Employees, Sales?
    3. Who needs to be involved in your store creation?
    4. What products will you provide?
    5. Will all products be purchased FOR employees; i.e., safety incentives?
    6. Will all products be available for personal purchase by employees?
    7. Will you use credit cards or Purchase Orders?
    8. Will YOU purchase the inventory?
    9. Will your vendor purchase the inventory?
    10. How will you distribute them?  UPS, FEDEX, International?
    11. Will your vendor offer a Customer Service line?
    12. What types of inventory and/or usage reports are important to you?

Call us TOLL FREE 800-332-3507 or email:  patty@msa1.info TODAY!  We can help you work through the questions that need to be considered before you ‘Open Shop’